Thoughts on personal brand management, domains and blogging engines.

Hello World (Take 2)

4 years ago I made an off the off the cuff decision to start technical blogging after I created a second blog to test out Windows Live Writer (I didn't want it messing with my personal blog [long since abandoned]). I'd been using the name "Wolfbyte" since I saw the movie Hackers and decided I wanted a "crappy hacker name" like "Cereal Killer", "Crash Override" and "Acid Burn" so when I had to choose a title, Wolfbyte.NET sprang instantly to mind. The name stuck and I have used it as a personal brand all over the internet for some time.

When I first signed up for blogging (way back in '06) I created a blogger account and paid no attention to the URL of my new site. After all, I was using their service, it made sense that my content would be found at their URL. And it's not like anyone was reading my blog so I wasn't thinking about readers (let alone subscribers).

Fast forward a few years and I decide that I DO really care what the address of my content is. Presenting a session and telling the audience to visit "wolfbyte slash net dot blogspot dot com" started to feel very unprofessional. That was when I started looking around trying to get wolfbyte-related domain names.

Sadly I quickly discovered that all of the viable names (.com,, .net) were already in use. Even worse, they were all in use by software companies! The potential for people to get confused was high and I became very jaded about the whole thing.

At around the same time I began to have difficulties with the formatting of code (which I tended to post a lot of). I also attempted to start Future Posting the same weekend that blogger went down which was not a great experience for me.

Adding all of this together it was very clear that I needed to create a new blog at a new domain. It's something I've been meaning to do for a while and now I have finally made the leap. This is of course, that blog (unless you're reading this in the future after a similar move :p) CoderMike.

The engine is FunnelWeb and is a blogging engine specifically designed for software developers. A few major reasons why I decided on this engine:

  1. FunnelWeb is an ASP.NET MVC application so if there are features I want or bugs I want to fix I feel comfortable diving into the code.
  2. The developers are all Aussies (including some Perthies). It may not sound like much but it means that if I post the mailing list the people reading and replying are pretty close (timezone-wise). They are also close beer-wise which is awesome.
  3. FunnelWeb uses Markdown for posts (and other places). HTML is great for machines and tools but it sucks when you're looking at the raw text to write text and have full control over whats happening. Being a developer I tend to care about the markup of my content and will drop down to the metal and tweak stuff when necessary.
  4. Code in FunnelWeb is identified by indenting it by at least 4 spaces and is formatted using Prettify. This means if I want to post a code sample I can literally copy it from Visual Studio and paste into the text box for my new post. No messing about with external tools/plugins. No special markup/stylesheets. This even works in the comments for you guys!

In short, it's all about improved control and reduced friction and that makes me excited about blogging.

Anyway, if you're new, welcome! If you're a reader of my previous blog (I'm talking to both of you) then welcome back. In either case, if you're interested you can subscribe to a feed of posts or a feed of comments.

Posted by: Mike Minutillo
Last revised: 28 May, 2011 05:06 AM History


28 May, 2011 06:47 AM

You have a follower. var test = new Test(); //works?

28 May, 2011 07:11 AM

Thanks JackNova to highlight code in comments either indent it four lines

var test = new Test();

or you can stick inline code elements in between backticks to look like this test

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