Can't Stop the Signal

I sometimes forget that those around me aren't exposed to the same information stream that I am. This is part of what makes it so difficult to blog. You don't want to bog down your readers with things they already know and you also don't want them to miss out on some information that you've attained.

To that end I'm posting about 37signals. These guys have produced some really cool software in recent times and I've played with them all. Their latest offering is Highrise, an online consolidated CRM package.

The coolest thing about Highrise is that it took me about 5 minutes to sign up for a free account, and then another 5 minutes to really understand what it was and how it could work for me. This is one of the things which I think the 37signals guys do really well. They make software that doesn't require complicated manuals or training sessions. It just works intuitively.

A good example of this is the dropbox. When you sign up for a Highrise space you get an email dropbox. If you forward an email to this dropbox, Highrise will attach it as an email to the contact it came from. If Highrise doesn't know the contact, it will discover the contact info from the email and create a new contact for you. In fact, the 37signals guys recommend this as a way to create new contacts.

There are features which I wish it had but it's still early days. While you are checking out Highrise, have a look at a few of their older products:

These are also the guys who make Ruby on Rails. If you haven't heard of this, you've probably been living under a rock.

PLEASE NOTE: I do not work for and are not affiliated with 37signals in any way. They have not requested this endorsement, it is based on a genuine feeling of being impressed with their work.

Posted by: Mike Minutillo
Last revised: 27 May, 2011 02:42 PM History


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